With engineer and designer teams in house, WOW is able to provide one-stop service on your POP display projects, from design to delivery.

Concept Design

Concept Design

POP display concept design involves creating visually appealing and functional displays that attract customers' attention at the point of purchase.

The process begins with understanding the brand, product, and target audience, followed by brainstorming and sketching ideas that effectively showcase the product. The design includes considerations for materials, durability, and ease of assembly, ensuring the display is both eye-catching and practical for retail environments.

By combining creativity with strategic thinking, POP display concept design helps increase product visibility and drive sales, providing a powerful tool for in-store marketing.

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Structural Design

Structural Design

POP display structural design focuses on creating a sturdy, functional framework that supports the visual and practical needs of the display. It involves selecting appropriate materials, such as cardboard, acrylic, or metal, and engineering the display to withstand the weight of the products while maintaining stability.

The design process considers ease of assembly, transportation, and space optimization in retail environments.

By ensuring the structure is robust and easy to assemble, POP display structural design enhances the overall effectiveness and longevity of the display, contributing to a successful in-store marketing strategy.

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Graphic Design

Graphic Design

POP display graphic design involves creating visually appealing and effective graphics that capture attention and convey brand messages in retail environments.

This design process includes selecting colors, fonts, and imagery that align with brand identity and attract customers. Graphic designers use techniques to ensure the display stands out and communicates product benefits clearly.

The goal is to create a cohesive, eye-catching design that drives sales and reinforces brand recognition at the point of purchase.

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Prototype

Prototype

POP display prototype is a preliminary model that represents the final product's design and functionality.

The prototype is typically built using similar materials and processes as the final display, enabling stakeholders to assess its effectiveness, make adjustments, and ensure it meets branding and marketing goals.

By providing a tangible preview, the prototype helps in refining the design before full-scale production, reducing risks and ensuring that the final POP display meets all functional and aesthetic requirements.

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Manufacture

Manufacture

POP display manufacturing involves creating eye-catching point-of-purchase displays designed to attract customers and enhance retail experiences.

The process starts with design, where concepts are translated into detailed plans. Materials such as cardboard, acrylic, or metal are selected based on durability and visual impact.

The manufacturing phase includes printing, lamination, mounting, die-cutting, assembling, and finishing the display components. Advanced techniques like offset printing and laminating are often used to ensure high-quality graphics and durability. 

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Co-Packing

Co-Packing

POP display co-packing involves the assembly, packaging, and distribution of Point-of-Purchase (POP) displays in a streamlined process. It includes combining individual display components, such as stands and signage, into complete units.

This process often involves assembling displays with promotional materials, ensuring correct labeling, and packaging the finished displays securely for shipment.

The goal is to efficiently prepare POP displays for immediate use, enhancing retail presentation and ensuring that displays arrive in optimal condition.

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