A point-of-sale (POS) display is a smart marketing tool. It is used in stores to grab your attention. These displays are placed near checkouts or busy areas. They show products and make you want to buy quickly. Studies say 93% of shoppers buy something they didn’t plan to. This often happens because of these displays. For example, candy and gum are chosen in stores 89% of the time. POS displays help you notice products and buy them. They are very important for increasing sales in stores.
l POS displays catch the eye and increase quick buys. They are usually placed by checkouts to make fast decisions easier.
l Different display types, like small or digital ones, have special uses. Each type helps products stand out and sell more.
l Clear words and nice designs on displays help shoppers learn about products. This often leads to more buying.
l Seasonal and sale displays create excitement. They show special offers, making shopping more fun and interesting.
l Technology in displays, like videos or touch screens, makes shopping better. It keeps people interested and encourages buying.
A point-of-sale display helps stores sell more items. It is placed near checkout counters or busy store areas. These displays show products in ways that grab your attention. By putting items near where you pay, stores make it easy to notice and buy them.
POS displays are not just regular shelves or stands. They are designed to make products look appealing. For example, a colorful snack display near the register can make you want to grab a bag while waiting. Research shows good displays can increase sales by 20%. Bad displays can lose up to 25% of sales.
The global market for POS displays shows their importance. In 2023, this market was worth $13.2 billion. By 2033, it may grow to $30.3 billion. North America leads with 34.5% of the market, making $4.55 billion. These numbers prove how important POS displays are for stores to sell more.
POS displays help you decide to buy things quickly. They use bright designs, clear messages, and smart placement to catch your eye. When a display shows why a product is useful, you’re more likely to buy it. Displays that explain benefits, like “keeps snacks fresh,” work better than others.
Stores measure how well these displays work using different methods. Sales lift shows how much sales go up after adding a display. ROI checks if the money earned is worth the cost of the display. Interactive screens can make shopping fun and keep you loyal to the store.
Impulse buying is also important. Studies say 29% of shoppers buy something extra each week because of displays. Digital signs are becoming popular too. By 2026, this market may grow to $27.8 billion. These signs make displays more exciting and grab your attention better.
POS displays do more than sell products. They create a fun shopping experience. With smart placement, cool designs, and new technology, stores can make shopping enjoyable and boost sales at the same time.
Point-of-sale displays come in different styles. Each has a special job in stores. These displays help you see products, choose items, and find new things. Here are three common types: countertop, floor, and endcap displays.
Countertop displays are small and sit on checkout counters. They show small items like snacks, makeup, or travel products. These displays make you want to buy things while waiting in line.
Stores use countertop displays to show new or limited-time items. For example, a pharmacy might display cold medicine during winter. Research shows these displays work well to turn lookers into buyers. You can also try samples, making shopping more fun.
Display Type | Purpose | Key Benefits |
Counter Display | Great for samples, quick buys, and new items | Easy to use and boosts sales |
Floor displays are bigger and stand alone in busy areas. They are great for showing full product sets or brand themes. You might see them in grocery stores with drinks or snacks arranged nicely.
Where floor displays are placed matters a lot. Good spots make them easier to see and reach. Bigger displays catch your eye and make you want to look closer. Stores also group related items here, so you can buy matching products easily.
Evidence Type | Description |
Display Placement | Good spots make products easier to notice. |
Size and Configuration | Bigger displays often lead to more sales. |
Cross-Marketing | Grouping items helps you buy matching products. |
Endcap displays are at the ends of aisles, so they stand out. These displays often show sale items or seasonal goods. For example, during holidays, you might see gift sets or decorations on endcaps.
Stores like Walmart say endcap displays boost sales a lot. Food items can sell 13% more, and beauty products can sell 28% more. These displays are also cheap to set up. For every $1 spent, stores earn $4.99 back in extra sales.
Investment in POP Display | Average Return in Incremental Sales |
$1 | $4.99 |
Endcap displays not only increase sales but also make shopping easier by showing great deals.
Shelf talkers and wobblers are small but useful store tools. Shelf talkers are tiny signs on shelves made of plastic or cardboard. They show new items or sales, helping them stand out in aisles. Wobblers are different because they move to grab your attention. These hanging signs sway a little, making them more noticeable than shelf talkers.
Fun Fact: 61% of people like shopping in stores for the experience. Shelf talkers and wobblers make shopping more fun and products easier to see.
Stores use these tools to make brands more visible and boost quick buys. A shelf talker showing a special deal makes you want to buy fast. Wobblers are even more eye-catching, especially for kids and teens who like fun designs.
These tools are cheap and simple to use. They don’t take up much room but can change what you buy. Whether it’s a bright shelf talker or a moving wobbler, these tools make sure you notice products.
Digital point-of-sale displays are changing how we shop. These screens use tech to show products, deals, or even videos. They are placed near checkouts or busy spots so you see them easily.
Digital screens don’t just catch your eye—they change what you buy. Over 40% of shoppers say these displays affect their choices. They also make people spend 29.5% more money. Watching a product video is more convincing than just seeing a picture.
Fact | Effect |
Digital screens grow profits | 124% |
Sales increase | 7% |
People visit stores due to screens | 76% |
Stores like digital displays because they can do many things. They show holiday deals, popular items, or even suggest products just for you. For shoppers, this means a more exciting experience.
Digital displays also make stores look cool and modern. They create excitement and make you want to check out more items. As technology gets better, these screens will become even more fun and interactive.
POS displays help you buy things on impulse. They are placed in busy spots like checkouts or aisle ends. These spots make it easy for you to notice them. The displays show items in a way that grabs your attention. This makes you want to pick up something quickly without much thought.
Research says 93% of shoppers buy at least one extra item. This often happens because of POS displays. For example, a bright snack display near the checkout can tempt you. You might add a candy bar or small gadget to your cart. Digital signs make this even stronger. Sales can go up by 49% with digital displays compared to regular signs.
Type of Signage | Sales Increase (%) |
Digital Signage | 49 |
Static Signage | 15 |
Impulse buys not only help stores earn more but also make shopping fun. These displays let you find cool items you didn’t plan to buy. They add surprise and ease to your trip.
POS displays make products and brands easier to notice. A good display catches your eye and makes you remember the brand. Research says 70% of buying choices happen in stores. This shows how important it is for products to stand out.
Displays that focus on branding and benefits work best. For example, a drink display saying "Stay Refreshed All Day" grabs attention. It also makes you think about the brand more. Studies show brand awareness can grow by 31% with good displays.
Measure | Increase (%) |
Brand Awareness & Recall | 31 |
General Awareness (not prompted) | 14 |
By making brands more visible, displays help you connect with them. This connection makes you more likely to buy again. It’s good for both you and the store.
POS displays are great for showing seasonal items and deals. During holidays or special times, they highlight themed products or discounts. For example, a display with holiday gifts or school supplies helps you find what you need fast.
Stores use these displays to boost sales during special times. Matching displays to seasons makes them work better. Reports show some items sell more during certain times of the year. Discounts and offers make these items even more appealing.
Key Factor | Description |
Seasonality Impact | Some products sell better during holidays or seasons. |
Promotions Influence | Discounts make seasonal items more attractive. |
Optimization Strategies | Seasonal displays bring better results for stores. |
Seasonal displays create urgency and excitement. They make shopping more fun and help you find timely deals. This boosts sales and makes your trip more enjoyable.
POS displays are made to change what you buy. They are placed in busy spots or near checkouts. This helps you see items you didn’t plan to buy.
A study by Vibenomics and Suzy Market Research shows this. Over 1,000 shoppers, aged 18 to 73, were surveyed. It found that in-store ads like POS displays affect what people pick. A good display showing a product’s benefits makes you want to buy it.
These displays also make you feel like you need to hurry. Signs like “Limited Time Offer” or “Only 3 Left!” push you to act fast. Bright colors and bold designs make them hard to miss. This often leads to quick, unplanned purchases.
Interactive displays make shopping even more fun. Digital screens show videos or suggest items just for you. Watching how a product works can make you want to try it. These displays don’t just show products—they make you feel connected to them.
Where displays are placed matters too. If they’re at eye level or near related items, you’ll notice them more. For example, sauces placed next to chips make you want both. This is called cross-merchandising and helps stores sell more.
POS displays do more than sell things. They make shopping easier and more exciting. You can find new items, enjoy deals, and have a better trip. These displays help stores connect with you in smart ways.
A good-looking display makes products hard to ignore. Bright colors, cool shapes, and nice lighting grab your attention. These features also show what the brand stands for. For example, soft lights and natural materials might show eco-friendly items. Bold colors and sharp designs could mean modern and new ideas.
Props make displays even better. Fun backdrops or moving parts make them stand out. Studies say colors can send a message better than words or pictures. A pretty display not only shows the product but also makes you think about the brand’s values.
Tip: A great display doesn’t just look nice—it tells a story that makes you feel something.
Where items are placed can change what you buy. Displays near checkouts or at eye level are easier to notice. Research says 82% of shoppers decide what to buy in stores. Also, 62% of people buy things they didn’t plan to. For example, snacks near the checkout often lead to extra buys.
Study/Source | Key Findings |
NeilsenIQ shopper research | Sales go up when items are easy to see. |
Sales Lift Analysis | Moving items to better spots can raise sales by 20%. |
Study of 3,000 participants | 16% of surprise buys happen due to placement and deals. |
Smart placement helps you find items quickly and makes shopping more fun.
Not everyone shops the same way. Displays made for certain groups work better. For example, skincare displays might show anti-aging creams for older people or acne products for teens.
Segmentation Type | Description | Example Use Case |
Demographic | Based on age, gender, income, education, etc. | Anti-aging creams for older adults or trendy gadgets for teens. |
Geographic | Focused on location, climate, or cultural factors | Winter coats in colder regions and swimsuits in warmer areas. |
Psychographic | Centered on lifestyle, values, and attitudes | Eco-friendly products for environmentally conscious shoppers. |
Behavioral | Determined by purchasing habits, brand interactions, and product usage | Discounts for loyal customers or promotions for first-time buyers. |
By making displays fit certain groups, stores can connect with you better. This makes shopping feel more personal and enjoyable.
Clear messages on POS displays help shoppers understand products easily. They make choosing items simpler and improve your shopping trip. When a display gives short, clear details, you quickly learn what the product offers. This makes you act fast, like adding it to your cart or checking out a deal.
To make messages work well, displays should:
l Use easy words to explain why the product is good.
l Show main features with bold letters or pictures.
l Add phrases like “Act Now” or “Hurry, Limited Stock!” to create urgency.
Research shows 68% of shoppers feel unhappy with unclear store signs. Displays with clear action words guide you to buy and remember the brand better.
For instance, a snack display near checkout might say, “Quick Snack for the Road!” This not only informs but also pushes you to grab it. By improving how they communicate, stores can make shopping better and sell more.
Tip: Keep words short and strong. A good action phrase can turn looking into buying.
Interactive displays use tech to make shopping exciting. These displays show videos, suggest items, or let you touch screens to learn more. They give a personal feel that keeps you interested and ready to buy.
Here are some key facts about interactive displays:
Fact | What It Means |
70% | Most buying choices happen in stores, showing displays matter. |
76% | Many people visit stores because of signs, proving their power. |
Growing | Interactive displays are becoming more popular for better shopping. |
Picture a screen showing how a product works or giving ideas based on what you like. This tech makes shopping fun and helpful. It also helps stores connect with you better.
Interactive displays do more than sell—they create cool memories. As tech improves, these displays will keep changing stores, making them more exciting and focused on you.
Point of sale displays are important in stores. They help customers decide what to buy and increase sales. These displays, like countertop, floor, or digital ones, show products clearly. They make items easy to see and encourage quick purchases. Displays also help people remember brands and match new shopping trends.
Evidence Type | Description |
Strategic Placement | Displays near checkouts get more attention. |
Impulse Purchases | They make people buy things quickly. |
Brand Visibility | Displays help brands stand out when you shop. |
Customer Engagement | Cool designs make shopping more fun. |
Adaptability | Displays can fit different brands and trends. |
Stores that use good displays see better results. They notice more shoppers, interest, and sales. For example:
Key Metrics | How They Help Displays Work Better |
Foot traffic | Shows how many people look at the display. |
Engagement | Measures how much people interact with it. |
Sales conversions | Tracks how many people buy after seeing the display. |
Using these ideas, stores can make displays that grab attention and sell more. Start improving your displays now to stay ahead in retail!
A POS display shows products to make you buy quickly. It places items in busy store spots so you notice them easily.
POS displays help stores sell more by boosting impulse buys. They also make brands stand out and show special deals or seasonal items.
Yes, digital POS displays use videos and fun features to teach you about products. They make shopping more enjoyable and interesting.
Stores should place POS displays near checkouts or busy areas. These spots make it easier for you to see and buy items.
Yes, POS displays are cheap and easy to use. Small stores can use them to increase sales and make shopping better for customers.
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