Custom Coca Cola Wooden Display Stand
When it comes to retail branding, few companies have the global recognition and iconic status of Coca-Cola. With a long-standing legacy and a bold visual identity, Coca-Cola constantly seeks innovative and high-impact ways to connect with consumers at the point of sale. In one of our most exciting recent collaborations, we had the opportunity to design and manufacture a Coca Cola display stand that not only aligned with the brand’s strong image but also incorporated environmentally conscious materials and aesthetic appeal.
This case study outlines the process we followed in delivering a successful custom display wooden stand, which served as a central visual anchor in a nationwide beverage marketing campaign.
The Challenge
Coca-Cola approached us with a clear brief: design a Coca Cola display stand that could be deployed across retail chains, grocery stores, and promotional events. The requirements were straightforward but demanding:
The display wooden stand had to reflect Coca-Cola’s premium branding while also appearing warm, natural, and approachable.
The unit needed to be sturdy enough to carry the weight of multiple 2-liter bottles and promotional items.
Ease of assembly, cost-effectiveness, and scalability for mass production were critical.
The design had to integrate multiple materials – particularly wooden display shelf components – while remaining visually cohesive and brand-appropriate.
Design Ideation: Merging Form with Function
We started by holding a series of ideation meetings with Coca-Cola’s in-house marketing and merchandising teams. From the beginning, they emphasized the importance of using real materials – no plastic imitation. They wanted a wooden display shelf that didn’t just look like wood but felt like it too.
To balance durability and cost, we proposed a hybrid structure: a metal frame for internal support, paired with real pinewood panels for the shelving and side profiles. The outer panels were treated with a matte finish to give the display wooden stand a handcrafted, vintage feel – in line with Coca-Cola’s classic Americana aesthetic.
The visual focal point was the header sign – an arched red panel featuring Coca-Cola’s script logo, crafted with a UV embossed technique to make it pop from a distance.
Material Selection & Engineering
While the client was committed to the look of wood, we also had to consider the practical limitations of using natural materials in high-traffic retail environments. Our engineering team recommended high-pressure laminated plywood for the wooden display shelf sections, providing the required durability while keeping the weight manageable.
Each display wooden stand included:
Four open wooden display shelves, each reinforced with metal brackets to carry heavy products.
Laser-engraved Coca-Cola branding on the side panels, highlighting the heritage theme.
An optional top lightbox for premium retail locations, powered by a battery-operated LED strip.
A modular knock-down design that allowed the Coca Cola display stand to be flat-packed and shipped efficiently.
Prototyping & Client Feedback
We created a full-size prototype within three weeks and shipped it to Coca-Cola’s regional office for evaluation. Their feedback was overwhelmingly positive. The tactile quality of the wooden display shelf gave the product an authentic and high-value feel. The combination of rustic wood and bold red accents made the Coca Cola display stand visually impactful without being overwhelming.
However, they did suggest one change: making the shelves slightly deeper to accommodate bundled 6-packs. This was easily resolved in the engineering files and updated across the design documentation.
Manufacturing & Quality Control
Once the design was finalized, we entered the production phase. Our supply chain was optimized for projects involving wood and metal hybrids. For this particular display wooden stand, we utilized CNC-cutting for precision wood panels and powder-coated metal components to match Coca-Cola’s red Pantone code.
Each wooden display shelf went through a three-step quality control process:
Wood inspection – to ensure no knots, cracks, or warping
Finish consistency check – for color and coating uniformity
Load test – each shelf had to support 50 kg without deformation
We produced 2,500 units in the initial batch, with a lead time of six weeks. Coca-Cola distributed these units across flagship stores and key retail zones during the holiday campaign.
In-Store Performance
Post-launch analytics showed that stores equipped with the Coca Cola display stand had a 23% increase in same-location product visibility and a 12% uplift in Coca-Cola product sales. The natural texture of the display wooden stand invited customers to engage, while the sturdy structure allowed for effective product stacking and replenishment by store staff.
The feedback from store managers was consistent: setup was easy, the stand looked premium, and maintenance was minimal.
Lessons Learned
This project reinforced several important principles when designing branded displays:
A display wooden stand can merge sustainability with commercial appeal when planned correctly.
A well-designed wooden display shelf adds more than just functionality – it brings emotion and storytelling to a retail space.
Combining traditional materials with smart engineering allows for scalable manufacturing without compromising on aesthetics.
Conclusion
The Coca-Cola project stands as a benchmark in our portfolio of retail display solutions. It demonstrates how thoughtful design, quality materials, and brand alignment can result in a successful Coca Cola display stand that not only meets logistical requirements but also exceeds marketing expectations.
With increasing demand for eco-conscious and visually compelling merchandising, we believe the display wooden stand and wooden display shelf categories will continue to grow in relevance.
If you're a brand looking to elevate your in-store presence with beautifully crafted display solutions, we’d be excited to help you create the next iconic retail experience.
