Custom Lays Chips Display Rack for Walmart Promotion
In September 2024, WOW Display collaborated with a U.S.-based display trade company to deliver 7,000 sets of custom corrugated cardboard display stands for Lays chips. The displays were designed for a promotional campaign at Walmart stores across the country. Our client, a trade distributor, faced several challenges, including a limited budget and the need for a cost-effective yet sturdy solution that could showcase at least 120 bags of Lays chips per display.
Client Challenges
1. Budget Constraints: With a tight promotional budget, the client needed a cost-efficient solution. As a trade distributor, maintaining a profit margin while meeting the retailer's specifications was crucial.
2. Product Capacity and Durability: The display rack needed to hold a minimum of 120 bags of Lays chips while remaining structurally stable throughout the promotion.
3. Easy Assembly: Walmart's fast-paced environment required a display solution that could be quickly and easily assembled by store staff while maintaining 100% corrugated cardboard material compliance.
Our Solution
To address these challenges, WOW Display provided a customized Lays chips display rack with a multi-layer corrugated design. Our engineering team optimized the structure and materials to balance durability, capacity, and cost-effectiveness.
1. Cost Optimization: By utilizing single-wall corrugated cardboard for the side panels and keeping the display dimensions within 1200x1600mm, we reduced both printing and material costs by at least 30% compared to conventional multi-layer displays. This approach aligned with the client's budget requirements without compromising product visibility or stability.
2. Efficient Design: The display was engineered with a four-tier structure, each shelf capable of holding 30 bags of Lays chips. Despite using lightweight corrugated materials, the structure's strategic design ensured long-term stability and durability throughout the promotion.
3. Easy Assembly: The simplified corrugated design allowed for quick setup, reducing assembly time by 50% compared to standard display racks. This efficiency was particularly valuable in meeting Walmart's operational demands.
Results and Client Satisfaction
Our Lays display solution was approved on the first submission, meeting all client specifications and budgetary constraints. The lightweight yet sturdy design allowed for easy transportation and rapid assembly. As a result, the client successfully deployed the corrugated point of purchase displays across multiple Walmart locations, enhancing product visibility and driving increased customer engagement.
Why Choose WOW Display for Custom Corrugated Displays?
WOW Display specializes in delivering innovative custom corrugated displays tailored to meet the unique needs of global brands and distributors. Our expertise in cost-effective engineering, efficient production, and fast turnaround ensures our clients receive high-quality corrugated cardboard display stands that drive retail success.
We understand the complexities of retail promotions and offer comprehensive solutions to enhance your brand's visibility. Whether you need Lays chips display racks, multi-layer displays, or other point of purchase solutions, our team is here to deliver exceptional results.
Contact Us Today
If you're looking for custom corrugated point of purchase displays that combine affordability, durability, and innovative design, WOW Display is your trusted partner.
Contact us today to discuss your display needs:
SHENZHEN WOW PACKAGING DISPLAY CO., LTD
Contact: ALLEN WU
Phone/WhatsApp: +86 186 7564 6976
Email: info@wowpopdisplay.com
Explore our range of custom corrugated displays and elevate your brand's retail presence with WOW Display!
