Custom SNICKERS Display Stand for the Australian Market

Background

In November 2024, WOW Display successfully completed a SNICKERS display stand project for an Australian display trade company. The client needed 2,500 sets of corrugated paper display stands for product promotion across Australia and New Zealand.

snickers display

Client’s Pain Points

The client had previously worked with a Chinese supplier in late 2023 but faced two major issues with their order of 2,500 display units:

1. Color Inconsistency: The header board’s color did not match the body of the display, resulting in a 5% color deviation from the brand’s visual identity (VI).

2. Material Discrepancy: The mass production units were made with different corrugated cardboard than the sample. This caused the display stands to be unstable, with each shelf supporting only half of the expected weight.

These issues impacted the overall brand image and product presentation in retail stores.

custom fsdu

WOW Display’s Solution

Leveraging over 15 years of experience in display manufacturing and export, we proposed a custom FSDU (Free Standing Display Unit) solution tailored for the Australian market. Our approach focused on color accuracy, material consistency, and structural stability:

1. Ensuring Color Precision

- Switched to Pantone spot colors to ensure a perfect VI match.

- Conducted density meter testing at the mass production stage to monitor ink density across all parts of the display, ensuring color uniformity.

2. Maintaining Material Consistency

- Provided a pre-production prototype made from identical materials to the final product.

- Delivered a professional QC report for client approval, guaranteeing the same quality between samples and bulk production.

fsdu retail

Results & Key Highlights

- Production was completed within 15 days, followed by another 15 days of sea shipping.

- The client received the displays within a month and was highly satisfied with the quality control and consistency of the final products.

- The display stands were successfully launched in retail stores across Australia and New Zealand, enhancing the brand’s in-store presence.

Why Choose WOW Display for FSDU Displays?

- Industry Expertise: 15+ years of experience in manufacturing retail FSDU POP and custom corrugated cardboard displays.

- Premium Quality Control: Strict QC processes to ensure color accuracy, structural strength, and material consistency.

- Eco-Friendly Solutions: 100% recyclable materials, perfect for environmentally conscious markets like Australia.

- Fast Turnaround & Global Shipping: Efficient production and logistics for on-time delivery.

fsdu units

Get a Custom Retail FSDU POS Display for Your Brand!

Looking for a custom SNICKERS display stand or other premium FSDU units for retail promotions? WOW Display is your trusted partner for high-quality, sustainable, and custom retail FSDU displays.