Pringles Potato Chip Display Rack Co-Packing Project
In August 2021, WOW Display received an urgent purchase request from a Pringles distributor via a social networking site. The order was for 5,000 Pringles potato chip display racks, to be shipped to a factory in Central Asia for fulfillment. Due to budget limitations, the customer set a relatively low target price, and with the deadline to meet the European Christmas promotion season, all display racks had to be delivered before mid-September. Given the urgency and volume of the project, it was personally led by Emma, WOW's business manager.
Project Overview and Challenges
The main challenges for this project included:
- Tight Budget: The customer required cost-effective solutions due to limited procurement costs.
- Urgent Timeline: All potato chip display racks needed to be delivered before mid-September to meet the Christmas season deadline.
- High Volume: 5,000 units were required, which added complexity to both design and production.
Despite these challenges, WOW's team, led by Emma, successfully won the order over 14 competing suppliers. Here's how they achieved this feat.
1. Innovative Design
The design team at WOW spent two days crafting three different potato chip rack display options. Unfortunately, due to budget concerns, the initial designs were not approved. However, WOW's sales and design teams collaborated to refine the proposal. After 4 days of continuous communication and revisions, the final design was approved during a video conference with the customer.
The winning design featured a two-layer shelf structure to maximize the number of Pringles cans displayed. Unlike conventional potato chip racks, the base of this potato chip display rack was designed with dual functionality. It not only served as the load-bearing base but also acted as the packaging for the entire display stand, saving on the cost of traditional 3D shipper boxes. This design innovation struck the perfect balance between economy, practicality, and aesthetic appeal, which impressed the customer.
2. Perfect Color Inspection
The Prigles display rack required perfect color accuracy to match the brand’s distinct AI colors. Since the potato chip display involved large-scale printing, it was essential that the colors on the display stand aligned 100% with the Pringles branding. Even though the customer provided printing proofs, WOW decided to take additional precautions by involving a third-party inspection team from SGS. The team performed thorough color inspections and shot a video for the customer's confirmation, ensuring the final product was flawless before mass production commenced.
3. Ensuring the Perfect Size
Another hurdle was that the Pringles customer did not send sample cans of their product, only providing specific dimensions of the potato chips cans. To ensure precision, WOW's team went the extra mile by purchasing several cans from a local Walmart that matched the size of the Pringles cans. After conducting size tests on the potato chips display rack, the team ensured that the design would accommodate the product perfectly, mitigating any risk of sizing issues during production.
4. Unique Carton Marks
For the outer box labels of the potato chip rack display, WOW usually employs standard text printing. However, for this project, the team added a unique Pringles logo to the carton marks, creating a more attractive and brand-aligned presentation. This subtle yet impactful touch elevated the overall aesthetic of the shipment packaging and made a strong impression on the customer.
Real Results and Customer Satisfaction
Thanks to WOW's innovative approach, meticulous attention to detail, and commitment to exceeding customer expectations, the Pringles project was completed on time and within budget. The 5,000 pringles display racks were delivered before mid-September, successfully meeting the deadline for the European Christmas promotion season.
Conclusion
At Shenzhen WOW Packaging Display Co., Ltd., we specialize in delivering high-quality potato chip display racks, snack display racks, and crisp display stands that cater to the unique needs of global brands like Pringles and Lays. Whether you're looking for a custom potato chip display stand or an economical potato chip rack for sale, we ensure that our designs are both functional and visually appealing while meeting tight deadlines and budget constraints.
If you have any needs for POP display stands, please feel free to contact our expert design and manufacturing team at Shenzhen WOW Packaging Display Co., Ltd.
Contact: Allen Wu
Tel/WhatsApp: +86 186 7564 6976
Email: info@wowpopdisplay.com
For further inquiries about potato chip display racks or snack display racks, let our professionals guide you toward the perfect solution.
